GUND

Gund: The World's Most Huggable

Since 1898, Gund has been creating the world's most huggable plush bears and animals. As the oldest soft toy manufacturer in America, Gund was the first company to develop the "under-stuffing" technique that gives their teddy bears that super-squishy, slump-in-your-arms feel.

Why Parents Choose Gund

A Gund bear is often a child's very first friend. They are renowned for their unparalleled softness and quality. Unlike cheaper plush toys, Gund animals are made to last a lifetime of hugs, tears, and adventures.

Brand Highlights

Flappy the Elephant

The modern icon. Flappy is an animated plush that plays peek-a-boo with its ears and sings "Do Your Ears Hang Low." It is an instant hit with babies and has become a go-to baby shower gift.

Baby Gund

The "Baby Gund" line is specifically designed for safe play from birth (0+). These toys feature embroidered eyes and noses (no plastic parts to choke on) and are often machine washable.

Classic Bears

From the scruffy and lovable Philbin to the classic Kai, Gund bears come in all shapes and sizes. They are designed to be dragged around by a toddler by day and serve as a soft pillow by night.

Frequently Asked Questions